A network of partner stores for year-round benefits!
Once again this year, MB Race has partnered with three Culture Vélo stores—Sallanches, Lyon Est, and Morteau—to offer you year-round benefits.
MB Center Shops are your reference when it comes to the MB Race.
So come to one of our three stores to enjoy exclusive benefits :
*On presentation of your registration confirmation
Are you located near one of the MB Race partner stores? Would you like to take part in the Somfy MB Ultra? Then the Culture Vélo Challenge is for you!
Become an ambassador for your store and represent it in the world’s toughest race!
The rules of the game are simple: each store will have an ambassador who must travel as far as possible (70 km, 100 km or 140 km). The ambassador who goes the furthest the fastest will win his store!
As an ambassador, you will benefit from :
To take part, nothing could be simpler. Each participant wishing to become an ambassador must hand in the registration form between February 12, 2025 and March 12, 2025 at the store they wish to represent.
Winners will be drawn at random on March 19, 2025.
Let the challenge begin!
From 7pm
Come to your Culture Vélo Lyon Est store for an MB Race event.
Program
Presentation of the 2026 MB Race
Discussions with the event organizing team
Animation and testing of products from our partner Compex
Special €10 discount on the race of your choice: MB Ultra Somfy, Explore, eGourmande, eRando, or Enduro
A festive aperitif to end the evening !
Culture Vélo Lyon Est
24 Rte d’Heyrieux, 69780 Mions
04 37 25 10 90 – 69lyon-est@culturevelo.com
Upcoming program…
See you in your Culture Vélo Morteau store for a convivial and festive moment…
On the agenda
Presentation of the 2026 MB Race
Q&A session with the event organizing team
Festive aperitif.
Culture Vélo Morteau
17 route du Bief – 25500 Morteau
03 81 67 22 09 – 25morteau@culturevelo.com
Upcoming program…
See you in your Culture Vélo Morteau store for a convivial and festive moment…
On the agenda
Presentation of the 2026 MB Race
Q&A session with the event organizing team
Festive aperitif.
Culture Vélo Sallanches
1051 av de Genève – 74700 Sallanches
04 50 58 72 42 – 74sallanches@culturevelo.com
Culture Vélo Sallanches
1051 av de Genève – 74700 Sallanches
04 50 58 72 42 – 74sallanches@culturevelo.com
Culture Vélo Lyon Est
24 Rte d’Heyrieux, 69780 Mions
04 37 25 10 90 –
69lyon-est@culturevelo.com
Culture Vélo Morteau
17 route du Bief – 25500 Morteau
03 81 67 22 09 – 25morteau@culturevelo.com
From 7pm
Your Bouticycle Douvaine store celebrates its 1 year anniversary ! For the occasion, come and spend a convivial moment of exchange with its team and the MB Race. Over an aperitif signed Pays du Mont-Blanc, you’ll discover what’s new in the 2024 edition of the MB Race, and we promise you won’t be disappointed..
On the program
Presentation of the 2024 edition of the MB Race
Discussions with members of the organization
Aperitif in the colors of the Mont-Blanc region
Bouticycle Douvaine
9 Rue de la Fonderie – 74140 Douvaine
04 50 82 98 12 – 74douvaine@bouticycle.com
All day
At Culture Vélo Annecy, it’s all day on April 12! As well as being able to ask us your questions about the MB Race, we’re giving you the chance to test the new Scott Lumen. The Lument is one of those new eBikes with ultra-compact, lightweight engines for more sporty eBike riding.
On the program
Presentation of the 2024 edition of the MB Race
Discussions with members of the organization
Testing the new Scott Lumen
Aperitif in the colors of the Mont-Blanc region
Culture Vélo Annecy
11 Avenue de Périaz – 74600 Annecy
04 50 10 02 02 – 74annecy@culturevelo.com
From 2pm
Join us to Culture Vélo Albertville to test the new Scott Lumen. Accompanied by an instructor, come and taste the light eBike experience on the most beautiful trails around the store. When you get back, come and discuss the 2024 edition of the MB Race with us!
On the program
Presentation of the 2024 edition of the MB Race
Discussions with members of the organization
Testing the new Scott Lumen
Aperitif in the colors of the Mont-Blanc region
Culture Vélo Albertville
271 Avenue Georges Pompidou – 73200 Gilly-sur-Isère
04 79 32 18 42 – 73albertville@culturevelo.com
From 7pm
Visit your Culture Vélo Sallanches store for the last special MB Race evening of the year! Enjoy an aperitif and chat with the Culture Vélo Sallanches team. And we’ll be on hand to answer all your questions about the fifteenth edition of the MB Race!
On the program
Presentation of the 2024 edition of the MB Race
Discussions with members of the organization
Aperitif in the colors of the Mont-Blanc region
Culture Vélo Sallanches
1051 Avenue de Genève – 74700 Sallanches
04 50 58 72 42 – 74sallanches@culturevelo.com
